T-Mobile Tuesdays - Case Study

T-Mobile Rocket 2.0 Animation Preloader

Project Summary

In this case study, I created an animated rocket in After Effects

Role

Motion Designer

Client

T-Mobile

Date

02.12.22

Project Objective

Create an animated walkthrough highlighting Kantar Retail IQ’s enhanced personalization tools through a detailed and personalized experience in a 3D space.

Research & Mood Board

I did research into Kantar’s current brand guidelines so I could make my design consistent with existing marketing materials. There was not much motion I could use as reference so I reverted to my knowledge of other ui elements I have animated in the past. The client also wanted to highlight 3 major areas with this video:

• Zoomed-in visuals guide viewers through the features.

• Benefit summary highlights the site’s value.

• Lean into the enhanced personalization that resonated with clients.

Final Concept

The final animated logo uses bright colors, quick movements and a smooth text fade which visually display Sigma’s product features and “big idea.”

Project Conclusions

Moving forward, the motion elements I used for the walkthrough demo were used as a start point in developing the ui animations the development team used when building the website.